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Exceptional service, delivered with heart and integrity, is the finest value we can offer our customers.​

Mark Zemil began what would become his life’s vocation in 1975 while attending the University of Maryland.  While working for an area fine jewelry store he honed his skills polishing fine jewelry, setting diamonds, and custom jewelry fabrication.  Along the way he learned an appreciation of finely crafted jewelry from years past, as well as the modern skills that propel our industry forward in new and exciting ways.  

After graduating with his UMD degree in Business Management and a minor in Metal Crafts, he headed for St Augustine Florida and founded Zemil Jewelers in 1979.  He expanded his business to Norfolk Virginia, opening the first of two retail locations in the Tidewater area in 1982.

Rhonda, who would become his wife, a partner in life and business, joined his staff and they each obtained diplomas from the Gemological Institute of America.  Their marriage in 1991, as well as their mutual appreciation for the turquoise gulf waters, white quartz sand, and vibrant art and social scene of Sarasota prompted their final move to join the ranks of the fortunate who call this home.  


An uncompromising passion for exemplary service, as well as the addition to their lives of two beloved children, Mitchell and Michelle, prompted the refocusing of their retail and wholesale efforts over the years.  With both children now graduated from college Mark and Rhonda are thrilled to settle in to their latest and most beautiful location to date, right in the heart of Historic Downtown Sarasota.  


This lush, tropical location with an urban esthetic is the perfect setting for displaying their diverse jewelry collections, from the custom made in house to hand picked designer pieces, from the organic to the sublimely lovely.  The old neighborhood vibe imparts the guests here with the distinct notion they are more than customers…they are now friends.